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Revealing Employer’s Name in Social Networks

2017

Abstract The research investigates the question of the importance of mentioning the name of the employer in online and offline social networks. The exchange of information is an important part of social networks and social capital theory. Companies can use the networks of their employees to recruit new hires and to check habits and interests of likely new employees. To do that, the employee has to mention the name of the company in these social networks. The paper compares different real social networks used by family and friends and private and business social network sites (SNSs) as online social networks and compares the differences between men and women. The empirical research has been …

Online and offlinesocial networksHF5001-6182050801 communication & media studiesSocial networks0508 media and communicationsEmpirical researchhuman resource management0502 economics and businessBusinessSociologyHB71-74Social computingSocial networkDescriptive statisticsbusiness.industry05 social sciencesPublic relationsvirtual profilesEconomics as a scienceHuman resource managementSurvey data collectionsocial network sitesbusiness050203 business & managementSocial capitalEconomics and Business
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